Digital Marketing Manager

Experience: 7+ Years

Location: Delhi/Pune

Responsibilities:

Strategy Development:

• Develop and implement digital marketing strategies for blockchain and AI solutions.
• Create comprehensive marketing plans to promote products and services.

Content Creation:

•  Develop engaging content for various digital channels, including website, blogs, and social media.
• Collaborate with content creators to produce high-quality materials aligned with brand messaging.

Campaign Management:

•  Plan and execute digital marketing campaigns to drive brand awareness and lead generation.
• Monitor campaign performance and optimize strategies for maximum ROI.

SEO and SEM:

• Oversee search engine optimization (SEO) efforts to improve website visibility and organic traffic.
• Manage search engine marketing (SEM) campaigns, including pay-per-click (PPC) advertising.

Social Media Management:

•  Develop and maintain a strong presence on social media platforms relevant to the target audience.
• Create and curate content for social media posts, engage with followers, and monitor conversations.

Email Marketing:

•  Design and execute email marketing campaigns to nurture leads and retain customers.
• Segment email lists and personalize content to improve engagement and conversion rates.

Analytics and Reporting:

•  Track and analyze key performance indicators (KPIs) for digital marketing initiatives.
• Generate regular reports to assess campaign effectiveness and make data-driven decisions.

Budget Management:

•  Manage the digital marketing budget effectively, allocating resources for maximum impact.
• Monitor expenses and optimize spending to achieve desired outcomes.

Team Leadership:

•  Lead and mentor a team of digital marketing professionals, providing guidance and support.
• Foster a collaborative and innovative work environment to drive creativity and performance.

Industry Research:

•  Stay informed about industry trends, emerging technologies, and competitor activities.
• Identify opportunities for innovation and competitive differentiation in digital marketing strategies.

Digital Marketing Manager Requirements:

• Proven experience in digital marketing, preferably in the blockchain or AI industry.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
• Excellent analytical skills with the ability to interpret data and make strategic recommendations.
• Leadership and team management abilities, with experience in leading cross-functional teams.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.