My Pitch is a mobile app that empowers artists, producers, and managers with real-time streaming analytics, audience insights, and royalty tracking through Spotify API integration. Developed by Mobiloitte, the app provides a data-driven ecosystem for musicians to monitor plays, revenue, and fan engagement - enabling smarter career and promotional decisions.
Category - Media & Entertainment
Client - Independent Music Promoter & Digital Distribution
Year - 2025
Country - United States
My Pitch is a mobile analytics platform designed for Spotify artists, producers, and managers. It aggregates real-time data such as streams, audience demographics, and royalties into a unified dashboard. By integrating directly with the Spotify API, the app provides musicians with actionable insights to optimize their releases, audience targeting, and revenue management.
The client, a seasoned music promoter and digital distribution expert, envisioned a digital platform that simplifies data analysis for independent artists. The goal was to bridge the gap between streaming performance and financial transparency- helping creators make strategic, data-backed career moves.
Independent artists lacked access to consolidated, real-time analytics on their music performance and revenue. Challenges included: Fragmented data from multiple dashboards. No transparent royalty-tracking mechanism. Difficulty identifying geographic and demographic trends. Lack of alerts or insights for spikes in engagement. Mobiloitte was tasked with developing a centralized, real-time analytics solution tailored specifically for artists’ needs.
Mobiloitte engineered My Pitch as a cross-platform app that integrates with Spotify’s API to deliver live analytics, audience trends, and royalty tracking. The app provides artists with a data-rich dashboard for visual insights, performance graphs, and demographic breakdowns- all within a sleek, artist-friendly interface.
Spotify API Integration: Real-time streaming and audience data pulled via secure OAuth 2.0 authorization. Artist Dashboard: Plays, followers, top-performing tracks, regions, and listener stats. Royalty Tracking: Estimated revenue per track, timeframe, and geography. Demographic Insights: Visual breakdown of listener age, gender, and region. Alert System: Notifications for spikes in streaming and new playlist features. Secure Login: OAuth-based authentication and encrypted API access. Dark Mode UI: Modern, visually rich design optimized for daily artist engagement.
The My Pitch UI was designed with artists first in mind — combining visual simplicity with engaging data visualization. Key UI/UX highlights: Dark-themed layout for studio and night-time usability. Interactive charts and expandable tiles for quick insights. Minimalistic dashboard design with clean typography and contrast-based hierarchy.
Mobiloitte followed an Agile development model divided into four key phases: Research & Wireframing: Explored Spotify APIs, user journey design, and data visualization options. Backend & API Integration: Built Node.js middleware for secure authentication and real-time data handling. Frontend Development: Implemented React Native for cross-platform performance with native app feel. Testing & Deployment: Conducted multi-device QA, API load testing, and App Store/Play Store releases.
Description: The app achieved widespread adoption within the independent artist community and was praised for its ease of use and transparency. Key results included: 20K+ downloads within the first 6 months. 4.8★ average user rating on app stores. 2X higher artist retention rate compared to similar tools. Ongoing partnership discussions with indie record labels.
“My Pitch gives artists the power to truly understand their audience and revenue in one place. Mobiloitte’s team nailed every aspect — from Spotify integration to UX design.” -Founder, My Pitch App
My Pitch revolutionized how independent artists interact with their streaming data by delivering a transparent, insight-driven analytics platform integrated with Spotify. Through Mobiloitte’s technical precision and design expertise, the app became a strategic companion for musicians, combining real-time performance data with financial clarity - transforming music analytics into actionable intelligence.
