Healthcare
ClassPass - Flexible Fitness Subscription & Class Booking Platform
Mobiloitte built ClassPass, a dynamic fitness subscription platform that allows users to discover, book, and attend fitness classes across multiple studios. The app connects users with diverse workout options yoga, pilates, cycling, HIIT, and more - while helping studios manage occupancy and scheduling. With real-time class availability, credit-based subscriptions, and geo-location integration, ClassPass delivers a seamless and flexible fitness experience.
Project Overview
ClassPass is a comprehensive fitness platform that revolutionizes how users access and experience workouts. It offers a flexible subscription-based model where members can explore various fitness studios and wellness centers through a single app. The platform bridges the gap between fitness enthusiasts and providers, offering real-time class discovery, seamless booking, and transparent attendance tracking-all under one membership.
Client Objective
The client wanted to create a location-based fitness discovery and booking platform that would give users freedom and variety while supporting partner studios with occupancy management. Their goals were to: Allow users to explore multiple studios without fixed memberships. Streamline class booking, cancellations, and rescheduling. Enhance studio visibility and client retention. Simplify operational management for fitness providers. Offer a unified app for all types of fitness and wellness experiences.
Pain Points Identified
Users were restricted by single-gym memberships. Studios faced occupancy and retention challenges. Manual booking and check-in systems caused inefficiencies. No centralized platform for discovering and comparing classes. Cancellations and schedule changes were difficult to manage.
Solution Delivered
Mobiloitte designed and developed a mobile-first fitness subscription platform enabling users to explore, book, and attend fitness classes with ease. The solution included: Real-Time Class Discovery: Search by location, duration, intensity, and type. Flexible Credit-Based Subscription System: Users could use credits for multiple studios. Partner Studio Portal: Manage class listings, attendance, and schedules. Seamless Booking & Cancellations: Integrated with automated waitlist management. In-App Check-Ins: Enabled via QR codes or geo-fencing for frictionless entry. Personalized Recommendations: AI-driven suggestions based on preferences and activity history.
Key Features
Smart Class Discovery: Filters for type, duration, intensity, and proximity. Live Availability & Booking: See open slots and reserve instantly. Credit-Based Subscription System: Use credits across multiple studios. Studio Ratings & Reviews: Build trust and improve service quality. Calendar Integration: Sync classes and reminders. In-App Check-In: Secure QR or GPS-based validation. Wellness Add-Ons: Book spa, meditation, and recovery sessions. Admin Portal for Studios: Manage sessions, capacity, and user engagement analytics.
Technology Stack
Frontend: React Native (Android & iOS) Backend: Node.js with Express.js Database: PostgreSQL Authentication: OAuth 2.0, Firebase Auth Maps & Location Services: Google Maps API, GeoFencing Payments: Stripe & Razorpay Integration Cloud Hosting: AWS (S3, EC2, Lambda) Notifications: Firebase Cloud Messaging (FCM) Analytics: Mixpanel, Firebase Analytics
UI/UX Strategy
Mobiloitte crafted a vibrant and minimalistic interface focusing on discovery and engagement. Card & Map Views: Users could easily switch between list and map browsing modes. Quick Booking Flow: Class details, timing, and instructor info in a single view. Calendar Integration: Simplified schedule management and reminders. Partner Studio Dashboard: Designed for efficiency, enabling quick updates and occupancy tracking. The result was an experience that was fluid, user-friendly, and visually motivating for fitness exploration.
Results & Impact
75% faster class discovery and booking process. 3x growth in active user base within 6 months. 40% increase in studio class occupancy rates. Improved retention with loyalty and recommendation programs. 4.7+ user rating across Play Store and App Store.
The Mobiloitte Impact
Mobiloitte’s solution for ClassPass reimagined the way fitness enthusiasts interact with workout ecosystems. By merging flexibility, personalization, and digital convenience, the app helped studios maximize revenue while giving users control and variety. The platform’s scalable architecture and AI-driven discovery engine set new standards in fitness engagement and operational efficiency.
Conclusion
ClassPass transformed the fitness industry by making workouts more flexible, accessible, and enjoyable. It empowered users to discover and book fitness experiences on their own terms while helping studios manage operations efficiently. With plans for integrating corporate wellness, social fitness challenges, and AI-powered class recommendations, ClassPass continues to push the boundaries of digital health and fitness innovation.