5 ways Mobile Application can boost your business

The smartphone users spend on average 1.8 hours online each day. Mobile apps account for 89% of mobile media time while only 11% time is spent on websites. Mobile apps present plethora of opportunities for businesses as they can take leverage of a huge ever increasing smartphone user base. Every business is hiring mobile app service providers to build visually appealing and feature rich apps for their businesses. Here are the reasons you should fuel your business growth with the help of a mobile app.

Brand Recognition

A mobile application can create a higher visibility and recognition for a brand. Feature rich and beautifully designed mobile app can build an impressive brand image for your business. The more the customers are aware of your brand; the more likely they are going to purchase your product and services. A business without a mobile presence is most likely to lose out on a huge mobile user base.

Location specific business

Mobile apps provide a medium to target location-specific users with the help of geo-location technology. The mobile apps can help businesses to attract customers in the vicinity by sending promotional offers. Mobile apps allow a business to immediately interact with the customers who are in the close proximity. A business which can be discovered by the customers in close proximity through a mobile app will achieve higher sales figures.

Mobile Payments

One of the biggest advantages offered by mobile apps to businesses is facilitating payments. The mobile apps allow making payments through credit/debit cards and digital wallets. In few seconds the payment is credited to the business. The ease of making payments increases the revenues for the business. A hassle free payment process motivates customers to make more purchases.

Improved Customer Experience

The customer service can be a differentiator for any business and mobile apps aids in delivering extraordinary customer service. Mobile apps help customers to reach out to a business with any of their concerns, query, issue, and feedback from their comfort zone at any point in time. The two-way communication which can be established with the help of mobile apps helps in building customer loyalty and retaining customers.

Personalized Marketing

Mobile Apps can help in engaging customers much better through push notifications by providing personalized offers based on the preference of the customers. Mobile apps can be used for designing loyalty rewards programs where customers will be provided coupons or reward points on the basis of the frequency of their purchases. The loyalty programs facilitate repeat sales and help in customer retention.


A well crafted mobile app can set a business on an exponential growth trajectory.

Also read:  Biggest mistakes of Businesses while Defining Features of Mobile App