Videos are taking over the marketing world. It’s proven to be effective content, especially now that the average user spends 85% more time on websites with videos and about one-third of all the online activity centers on watching videos. People love videos, and it’s fair to assume that they will spend even more time watching and engaging with video in the future.
Video marketing is a mean of internet marketing and advertising which uses video as a tool to promote or market your brand. We create short videos of about 2-3 minutes on any topic by using contents from articles, website, and other text sources. It increases the search engine ranking if you reach the target audience. To speak of more broadly, it can be used for everything from building customers to promoting your brand, services or products. Now, that video marketing has found its way successfully to your eyes with biggest examples like facebook, youtube homepage etc. it is quite quick to understand that video catches the audience’s attention and engages them more than text, especially because it creates emotional connections via visuals and sound.
Therefore video marketing can be used to meet consumer demands for personalization and to deliver an outstanding experience.