Lead Management Systems Solutions

Lead Management application helps maximize your sales opportunities. Recognizing that consistent follow up results in higher conversion rates, this application helps small and medium enterprises perform follow up marketing in a more efficient and systematic manner by automating the process and thereby minimizing deliberate interaction to conduct it.

Our Lead Management Software Development Services
  • Custom development of lead generation and management solutions including cloud platforms, white label software, mobile applications, and more.
  • We engineer lead capture solutions for online and offline channels including websites, trade shows, call centers, print publications / direct mail, e-mail marketing, social media, and more.
  • We program lead nurturing tools including status checks / updates, follow-up automation, content management, lead response management solutions, and more.
  • We integrate lead data capture with tracking and analytics applications for managing lead source tracking, activity / behavior tracking, scoring, segmentation, and distribution.
  • Development of custom databases for storing lead data including configuration of lead management workflows, pipeline management, and lead tracking features.
  • Programming of lead scoring and segmentation applications including custom attributes, qualifiers, and categorization algorithms.
  • Programming of custom lead capture forms, mobile scanning applications, and intelligent data capture software including multi-channel data importing, recognition, extraction, and processing.
  • We develop lead management CRM software including personalized marketing outreach, content creation / distribution tools, sales cycle tracking, plus CRM system integrations.
  • Engineering of custom lead software analytics and reporting tools including real-time data, conversion rates tracking, trends analysis, campaign management tools, automated actions, and more.
Common Lead Software Features

As technology advances, software as a service applications become more intricate. Common features across lead management platforms include:

  • Contact History and Relationships.
  • Lead Source Tracking.
  • Integrated Email Drip Campaigns.
  • Lead Nurturing Capabilities.
  • Real-time Data Reports.
  • Sales Funnel Stage Tracking (Inquiry, Lead, Closed).
  • Social Media Integration.
  • API Integrations.
  • Task Management.
Key Features
  • Add / manage new leads obtained via a website, telephone or direct enquiry. Leads details are automatically captured from the website.
  • Classify leads into hot, warm or cold depending on the follow up response. Decide the next course of action for each such lead.
  • Assign lead responsibility to employees or a team. This will prioritize their objectives.
  • All follow up details can be attached to each lead with notes, comments or remarks.
  • Create email and SMS templates and save them for future use. These templates are used to send follow up emails and messages to leads and prospects.
  • The number of follow up emails and messages will be display on the leads and prospects account.
  • All the pending enquiries and leads details can be used for future campaigns and promotions.
  • Manage, view, update the lead status. Update lead feedback and remarks.
  • Search lead or prospect information.
  • Move lead or prospects details from one category to another.
  • Send bulk emails and SMSs to all the active leads.
  • Send reminder follow up emails and SMSs to all cold or inactive leads.
  • Categorize enquiries / leads on services requested and move them to the respective domains.
  • Block an IP address or a group of IP addresses.
Benefits
  • Easy to use.
  • No need for a full-time administrator.
  • Centralizes marketing accounts and improves sales forecasting.
  • Reduces the sales cycle and increases revenue.
  • Increases sales executives performance and productivity. Improves the sales tracking process.
  • Monitor and keep track of all sales leads. Gives quick access to lead status.
  • Speeds up the sales lead distribution process. All sales lead can be manually or auto distributed to employees on time.
  • Optimizes communication with qualified prospects. Improves customer satisfaction by faster response to enquiries and helps to convert qualified prospects to confirmed clients.
  • Helps business increase their ROI and decrease TCO.

Request the features you need when getting a lead management platform custom built for you. Our team can also assist in learning and training — discover features you didn't know you need!

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