Local SEO is a technique or a process to optimize your website to generate traffic from location-based searching. It is all about how to optimize a website to rank it better for the local audience. Local Seo is more like an organic SEO, but with some added geographical component.
It is an effective way to market your business online with promoting the products and the services to the local customers at the exact time they are looking for. Local SEO services offer a very targeted online marketing approach and allow you to be seen by potential customers. When a company or business implements a local SEO campaign, its website has higher chances of achieving better rankings on the search engine results page for that specific area.
Citation building is a strategy that can help local rankings in the search engine results for sites like Google,Yahoo and Bing helps in boosting its online presence. Millions of customers do local searches every day to find the best local business in the market. A recent analysis report says that About 89% of people search for local business on their smartphone at least once a week, with 58% searching daily. In which 72% will visit you if the location is within 5 miles.