Internet of Things: Smart Retail Solutions

In spite of booming e-Retail, 85% of the consumer buys from physical store & hope in future it will become a connected entity for easy access to buying information in their hand held. With IoT we can reach them quickly and provide smooth in-store experience. With smart store concept retailer are now having more capability to understand consumer behaviour. Retail IoT opens the gate of Omni channel Retail, that is, in-store retail, mobile retail, digital commerce, connected retail and more. The combination of data and analytics will bring about revolutionary changes in the industry in near future.

Business challenges

Premium Customer Service Experience
Improving operational efficiency
Increased loyalty, engagement and awareness
No Queue with online billing
Equipment maintenance
Inventory management
Internal POS Systems
Personalised Shopping
Business promotion – offers/deals

Solutions

Proximity Marketing: Pushing promotional offer to client in the proximity (iBeacon or Eddystone based). Helps in attracting customer & increase in sales.
Inventory management: RFID or Beacon based inventory tracking can help showing real-time details of inventory.
Measure footfalls/mall traffic: Measuring sensor-based foot fall count and further sales conversion rate. Can be done daily, weekly or monthly basis
Moving merchandise more efficiently: Based on sensor based foot fall or heat-map analysis move merchandise. Make it more efficient.
Smart Shelves: With ultrasonic based sensor monitor the real-time status of shelves & the available merchandise. Get notification through web portal or mobile app & take action.
Availability of trail room: With the use of PIR sensor monitor the usage of trial rooms and their occupancy rate.
Availability of sales person in cash counter: Based on PIR sensor management can check real-time availability of the sales person at cash counter.
Availability of guards at entrance, exit: Ensure guards are available at entrance or exit, through PIR sensor. Prevent shop-lifting.
Availability of parking lot: Using ultrasonic based sensor monitor the availability of parking lot.
Digital Marketing: Use SEO or social media as marketing channel.
Wi-Fi counting of customer: Using Wi-Fi based solution & individual smartphone for identifying repeat customer, duration of their visit or outside customer.
mPOS: Tablet based order taking, notifying to kitchen and wireless bill generation for restaurants. Mobile app based meal ordering.
Smart lock: Control the opening & closing of main entrance lock remotely through smart lock. Keyless entrance.
Energy monitoring: Monitoring of energy meters or DG fuel level remotely and ensure energy efficiency or stop diesel pilferage.
Customer analytics: Daily/Weekly/Monthly visitor, sales conversion rate, zone analysis, marketing effectiveness, store opening & closing time.
Asset or employee tracking: Using Beacon tag and gateway one can locate the costly assets or employee within retail premise.
Omni channel Retail: Integrating online, offline sales records and further analytics.
Safety security: Using motion sensor, any unwanted movement in store can be tracked and notified.
Workforce management: Using simple app the daily roster of employees and conformance can be monitored.
Preventive maintenance: Important appliances can be monitored through sensor and like failure can be predicted.
Smart Transportation: Use of GPS to track moving merchandise more efficiently.
Personalised greeting: Based on historical data, upon entrance customer can be greeted with personalised messages, offers.
Product details & reviews: Using Beacon technology high value items can show their manufacturing details in app and one can also see the reviews.
AR based costume trail: Augmented Reality (AR) can help customer to try out dresses without even actually wearing them.
24×7 Support: App or web portal based complain can be made. Nature of complains can be analysed.
Self-checkout.
NFC based payment.