In spite of booming e-Retail, 85% of the consumer buys from physical store & hope in future it will become a connected entity for easy access to buying information in their handheld. With IoT, we can reach them quickly and provide smooth in-store experience. With smart store, concept retailer is now having more capability to understand consumer behavior. Retail IoT opens the gate of Omnichannel Retail, that is, in-store retail, mobile retail, digital commerce, connected retail and more. The combination of data and analytics will bring about revolutionary changes in the industry in the near future.
Proximity Marketing: Pushing promotional offer to the client in the proximity (iBeacon or Eddystone based). Helps in attracting customer & increase in sales.
Inventory management: RFID or Beacon based inventory tracking can help to show real-time details of inventory.
Measure footfalls/mall traffic : Measuring sensor-based footfall count and further sales conversion rate. Can be done daily, weekly or monthly basis.
Moving merchandise more efficiently : Based on sensor-based footfall or heat-map analysis move merchandise. Make it more efficient.
Smart Shelves : With ultrasonic based sensor monitor the real-time status of shelves & the available merchandise. Get notification through a web portal or mobile app & take action.
Availability of trail room: With the use of PIR sensor monitor the usage of trial rooms and their occupancy rate.
Availability of sales person in cash counter: Based on PIR sensor management can check real-time availability of the salesperson at the cash counter.
Availability of guards at entrance, exit: Ensure guards are available at entrance or exit, through PIR sensor. Prevent shoplifting.
Availability of parking lot: Using ultrasonic based sensor monitor the availability of parking lot.
Digital Marketing: Use SEO or social media as marketing channel.
Wi-Fi counting of customer: Using Wi-Fi-based solution & individual smartphone for identifying repeated customer, duration of their visit or outside customer.
mPOS: Tablet-based order taking, notifying to kitchen and wireless bill generation for restaurants. Mobile app based meal ordering.
Smart lock: Control the opening & closing of main entrance lock remotely through the smart lock. Keyless entrance.
Energy monitoring: Monitoring of energy meters or DG fuel level remotely and ensure energy efficiency or stop diesel pilferage.
Customer analytics: Daily/Weekly/Monthly visitor, sales conversion rate, zone analysis, marketing effectiveness, store opening & closing time.
Asset or employee tracking: Using Beacon tag and gateway one can locate the costly assets or employee within the retail premise.
Omnichannel Retail: Integrating online, offline sales records and further analytics.
Safety security: Using motion sensor, any unwanted movement in the store can be tracked and notified.
Workforce management: Using simple app the daily roster of employees and conformance can be monitored.
Preventive maintenance: Important appliances can be monitored through sensor and like failure can be predicted.
Smart Transportation: Use of GPS to track moving merchandise more efficiently.
Personalised greeting: Based on historical data, upon entrance customer can be greeted with personalised messages, offers.
Product details & reviews: Using Beacon technology high value items can show their manufacturing details in app and one can also see the reviews.
AR based costume trail: Augmented Reality (AR) can help customer to try out dresses without even actually wearing them.
24×7 Support: App or web portal based complain can be made. Nature of complains can be analysed.
NFC based payment.