As smart TVs become household staples, brands are exploring ways to tap into the growing connected TV (CTV) ecosystem. But here’s the pressing question: Can mobile and web developers transition into TV app development? The answer is a resounding yes, especially in 2025.

Why Are Smart TV Apps So Popular Around the World?

Mobile applications for smart TVs are causing a shift in the way that we watch television shows, play video games, and even online shop. In the United States, more than eighty percent of households have at least one smart television, and it is anticipated that by the end of the year 2025, commercial television advertisements will have spent more than thirty-two billion dollars. Interesting TV apps that work on specific platforms are in high demand, which is great for developers.

Why Is Mobile and Web Expertise Crucial for TV App Development?

Technical skills for smart TVs are a lot like those needed for mobile and web development:

  • Android developers can build apps for Android TV using familiar tools like Kotlin and Android Studio.

  • iOS developers can transition to tvOS with Swift and Xcode.

  • Web developers can create apps for Samsung Tizen and LG webOS using HTML5, CSS, and JavaScript.

At Mobiloitte, we bridge this gap using our 15+ years of mobile and web app development experience to build scalable, sleek, and high-performance TV applications.

What Are the Key Technologies Used in Smart TV App Development?

Each smart TV platform has its own ecosystem. Here’s what developers need to know:

  • Android TV: Kotlin, Java, Android Studio

  • tvOS: Swift, Xcode

  • Tizen OS (Samsung): HTML5, CSS, JavaScript

  • webOS (LG): HTML5, Enact JS

  • Roku: BrightScript

  • Amazon Fire TV: Android-based with Fire SDK

  • Cross-platform frameworks: React Native, Flutter (in limited use for TVs)

To ensure native-like performance and feature integration, Mobiloitte has dedicated teams for each of these platforms.

How to Design an Effective UI/UX for Smart TV Apps?

Designing for a 10-foot experience is different from mobile. It requires:

  • Large fonts and clear visual hierarchy

  • Remote-friendly navigation (focus-based UI)

  • Minimalistic design for large screen readability

  • Consistent design patterns across different screen sizes

Mobiloitte’s UX teams design interfaces that are not only beautiful but also intuitive for remote and voice control.

How to Ensure High-Quality Streaming and Media Delivery in TV Apps?

Streaming is core to most TV apps. Key components we use include:

  • Protocols: HLS, MPEG-DASH for adaptive streaming

  • Media Players: ExoPlayer (Android), AVKit (tvOS)

  • DRM: Widevine, FairPlay, PlayReady for content protection

  • CDNs: For global media delivery and latency reduction

Mobiloitte ensures smooth playback and quick buffering with high-quality, secure delivery.

What Backend Infrastructure Supports Scalable TV Apps?

Smart TV apps need powerful backends:

  • Cloud: AWS, Google Cloud, Azure

  • APIs: REST, GraphQL

  • Streaming Management: FFmpeg, Wowza integration

  • CMS: For content updates without redeployment

  • Payment Integration: Stripe, Razorpay, Apple Pay

Mobiloitte builds scalable infrastructure to support millions of concurrent users and real-time analytics.

What Challenges Arise in TV App Development, and How Does Mobiloitte Address Them?

  • Platform Fragmentation: Each brand uses its own SDK. Mobiloitte’s specialized teams handle cross-platform intricacies.

  • Testing on Real Devices: Emulators can’t replicate real-world TV behaviors. Mobiloitte uses physical device labs for QA.

  • Performance Optimization: TVs have less RAM and slower CPUs than phones. We optimize memory, thread use, and media buffers.

  • Remote Input Limitations: We build UIs optimized for D-pads, voice, and gesture where applicable.

Why Should Businesses Invest in Smart TV Apps in 2025?

  • Exploding User Base: 1.4B+ smart TVs globally

  • Higher Engagement: Users spend 3x more time on TV apps than on mobile

  • Better Monetization: Ad impressions on TV are valued more (CPMs are higher)

  • Omnichannel Branding: Reach users across phones, tablets, desktops, and TVs

  • Voice & AI Integration: Enable search, content suggestions, and accessibility features

Mobiloitte helps enterprises, media firms, and startups future-proof their business with smart TV solutions.

What Sets Mobiloitte Apart in Smart TV App Development Services?

  • 16+ years in mobile, web, and now smart TV development

  • Custom development for Android TV, tvOS, Roku, Tizen, webOS, and Fire TV

  • Integration with AI for content recommendations and voice search

  • Agile methodology with milestone-based delivery

  • UI/UX design focused on user engagement and retention

  • Scalable architecture supporting millions of users

Ready to Launch Your Smart TV App?

Whether you’re a media company, sports brand, or OTT platform—Mobiloitte can help bring your app to life.

Contact Us Today for a free consultation and tailored development roadmap.

FAQs: Smart TV App Development with Mobiloitte

Q1: Can mobile app developers build smart TV apps?
Yes. Kotlin/Java for Android TV and Swift for tvOS are similar tools that developers who work with Android or iOS can use to move on to developing for smart TVs.

Q2: For developing TV apps, what platforms does it support?
Mobiloitte provides support for Android TV, LG webOS, Roku, Apple tvOS, Samsung Tizen, and Amazon Fire TV.

Q3: Which industries gain the most from TV apps?

Smart TV apps benefit media, entertainment, gaming, and e-commerce. Retail and education apps create immersive user experiences, while streaming services, live TV platforms, and branded content hubs use TV apps to engage audiences.

Q4: Can Mobiloitte integrate AI features into smart TV apps?
Absolutely. Mobiloitte’s AI Development Services are so fine they implement voice search, personalization engines, and even recommendation models based on user behavior.

Q5: How is TV app development different from mobile app development?

For remote navigation, bigger screens, and better streaming, TV apps need a 10-foot user interface. When making TV apps, developers use well-known tools like Swift for tvOS or Kotlin for Android TV. They focus on focus-based navigation and high-quality video playback.