The world is changing and technology is really taking over. In today’s World, everything is going the digital way. Be it Health, banking, real estate, communication, everything is going digital. In North America alone, 89% of the population has gone online in recent years. With this high rate in which things are changing, the business market has also decided to head that way. That is Digital Marketing.
With everything going into digital now business have stopped the traditional marketing and have turned their ways into online marketing. From earlier the digital marketing landscape is too larger with PPC, social media marketing, SEO, Content marketing and more.
To survive the challenges of online marketing, we have to keep up with the latest trends in digital marketing. Social media is the best arena for digital marketing with over 3 billion people using it.
Here are the latest trends in Digital marketing that gonna rule the world
In recent years, chatbots have been so effective. This method of digital marketing combines the use of texts, voice search and messages to reach the target audience in a short period of time. It has really taken over the business World with a growth rate of 25%. It is estimated that the growth would have reached 1.3 billion by 2024.
Voice search is increasing as the years go by. It has proven to be an effective method of digital marketing in recent years. Voice assistants are really empowering mobile owners to access important information online. It is a quick method of digital marketing. In 2018 alone, the use of voice search is estimated to have a 128% growth!
Integration of AI and Blockchain Technology
Blockchain technology is really taking over digital marketing. It has allowed investors to track down ads and making sure that their products get to real customers and no cases of fraud occur. This makes customer data and engagement more dependable.
In today’s world where everything is run through technology, people prefer meeting the real person than getting advertisements that might not be real. And here is that perfect spot where influencers chip in. You should choose the right influencers that will represent you well as your ambassadors. Choose them rightfully to get the best results.
Video Marketing is a must
Videos and video marketing ideas are always been engaging with the users and are the most interactive way to share information. 72% of businesses have said that video has improved their conversion rate. And for consumers and users videos gives them confidence in believing about the products and services. Youtube and other videos are now shown search engine result pages, soo video SEO is now trending and becoming more important.
These are some of the best trends to improve your digital marketing strategies and incorporate these trends in your business will obviously help you in make better customer experience with automation and personalisation so to stay ahead of the curve and increase conversions in the coming year.