The world of design goes through regular churns. Just a few years back, UI designers all over the world were uploading pixel-perfect images. As a result most websites ended up looking the same. To do a reality check, how many websites did you visit last year? And how many of them do you remember? To cut the story short, the age of pixel-publishing is over.
The wheel on UI designing is turning once again, and in 2016 it’s time once again to do something new for creating that awesome, eye-ball grabbing UI design:
- Focus on your navigation to create recall with your consumers. Welcome to ‘experience’ designing. Experience designing, also called architecture designing, has become indispensable now, more than ever before. Merely uploading good looking images over a basic layout won’t do. The internet is getting slowly overcrowded, hence instead of working over single-page artworks, develop your screen interconnects, for providing a wholesome user experience (UX) that would ultimately build up to customer delight.
- Decluttering still rules. People are no more new to using websites and apps, hence feel free to try out some new minimalistic designs to space out your pages, like the Hamburger Menu. Empty space is the new design, which simply means that instead of putting too many distractions over a single page, give your user the convenience of working with only one option at a time. A call-to-action would become much more visible if it has empty space all around it.
- The ‘long-scroll’ is not out yet. Couple of years back many designers were predicting the end of the long-scroll. However, with the advent of the smartphones and mobile friendly sites, people have gotten quite fond of scrolling over longish pages. Hence, keep your content on a logical progression and your users will remain engaged with the right information provided at the right time, I would say designing around time and stage of your buyer’s journey.
- Rich animation is in. Give power to your storytelling by using rich animations like spinners, hover tools, loading bars, loading animations, hidden navigation menus, card style interfaces, motion and background animations, etc. These will keep your users interested to stay on your pages while they will remember you for your interactive and entertaining UX design.
- Use micro-interactions to keep your visitors engaged. Micro-interactions are small actions that are done without much thought. They are guided by impulses rather than serious thoughts like switching off an alarm, liking the image of a cat in Facebook, etc. Give your visitors small actionable options like communicating a Facebook status, etc. that they can manipulate on your page and keep them engaged.
To take an example, few weeks back I downloaded this mobile app of a well-known bank, hesitatingly. Now since I don’t like to clutter my mobile home screen, I usually delete apps once I get over with their usability. But this one mobile app with sketchy icons and a delightful navigation, is still sitting on my home screen. Simply because it offered me an awesome user experience minus any beautiful and sharp-cut images. The mobile app has also turned me into a trusted consumer of that bank. Reason? If just their mobile app could offer me so much convenience, how much more will I get from all of their services put together.
There can be many more design guides for the coming year, but these 5 round it up succinctly for now. Feel free to add in your suggestions in the comments section below.