The app market today is more like a flea market, with an astounding number of hawkers vying for attention. Currently, there are more than 1.8 million apps available in the App Store, while Google PlayStore has approximately 2.2 million striving for users attention in every tier.
It’s not an easy task to stand out from the horde and convince users to download your app from the mobile market. Hence, it always makes sense to balance out your mobile app development expenses with that of your app marketing planned spends.
To get downloads and build a loyal user base, you need to have a solid marketing plan to promote your stunning new mobile app.
#1 App-Store Optimization (ASO)
The headline of your app is the single most crucial meta-data factor that affects how your app will rank in Apple’s App Store, Google PlayStore, and Amazon’s App Store. Keywords in an app’s title help increase its ranking by about 10 percent, according to KISSMetrics. This is why you often see long app titles with descriptive keywords.
The number of downloads and reviews, as well as user star ratings, also play a role in ranking.
#2 Social Media Marketing
Social media marketing has been a enormous marketing trend in recent years for all industries. It’s no surprise, then, that it can also be a great approach for mobile app marketing. Social advertising allows you to target people specifically by demographics and interests. So, if you know the most likely users of your mobile app, you can make sure they are the only ones who can see and click on your ads. With Facebook ads, you can get pretty specific. Having a smaller audience with specific interests related to your mobile app will lead to lower advertising costs and higher returns (in the form of downloads for your app).
Twitter is also a great platform for engaging customers. Specifically, the TweetChat feature, which allows for great two-way communications on specific topics and hashtags, thereby allowing you to connect with potential users.
#3 Use Advertising to Acquire Users
Social Advertising: Social advertising allows you to target people specifically by demographics and interests. So, if we know the most likely users of our app, then we can make sure they are the only ones who can see and click on your ads. With Facebook ads, you can get pretty specific. Having a lower audience with specific interests related to your mobile app will lead to lower advertising costs and higher returns
Mobile Advertising: If you’re thinking of PPC advertising for your mobile app, be sure to optimize your ads for the mobile and tablet screens. Google offers ads to target users while they are searching on their mobile devices.
The QR code is another great way to advertise. You can just add them to your website, business cards, brochures, EDMs, receipts or storefront windows.
QR codes can also be used on event backdrops, banners, hoardings, coupons or print mailers.
#5 Guest Blogging
Guest blogging is a great way to build an audience. This is a great way to market your mobile app. You can get experts and celebrities to blog about your product or technology so that your target audience sees who is endorsing your offerings.
#6 Swap Banner Ads
You can also swap your banner ads with others who are offering complementary services in the digital and mobile mediums. This is a great way of getting free promotion on third party websites.
I hope you loved this blog on how to market your app with minimal investments. If you have any other ideas then do share them with us as comments for others to see.