Speed of a Website Page is something that is often ignored when making a Website. But both users and search engines need this.
Page velocity refers to how long a visitor has to wait until your page is fully loaded. Google definitely penalizes websites that take ages to load, because they are too sluggish. 40 percent of people are leaving a website that takes more time to load and 80 percent of users are not going back.
As the company becomes more aware of the opportunities to generate targeted leads and increase revenue through Search Engine Optimization, demand for speed increases over the years.
Better page velocity will award better organic results. Page speed is an important aspect of engaging the customers and leading generations. A website that is quick means better conversions.
We’ll find out why page speed has become a critical factor for SEO, factors that affect your page speed and how you can optimize it. Let’s kick-off
Why is Page Speed very important?
Your website’s principal goal is to generate leads. It’s no secret that a good user experience also results in a better rate of conversion. The website that loads frustrates the user slowly and results in bad user experience while a fast website ensures a good user experience. Potential buyers often see a sluggish website as being untrustworthy. A one-second delay in page loading time could cost you a large conversion rate loss as users are more likely to leave your website.
SEO & Keyword Rankings:-
Over the years Google has focused on delivering the best possible on-site user experience. Page speed thus becomes a key SEO element to that rationale. If it takes longer to upload your page, then you are fighting a losing battle for top organic results. No matter how good your website design or content quality is, you’ll still be penalized by Google. A faster website, on the other hand, guarantees rich user experience, lower operating costs, higher rankings, and conversion.
Lead Generation and Customer Engagement:-
The architecture of your website or the quality of its content doesn’t matter if your website takes longer than 3 seconds to load. Customers are more likely to have no problem moving onto the next one and never come back. A sluggish website reduces customer engagement and conversion rates. The high-speed website has more page views and creates tremendous revenues.
Indication of Quality:-
Well, know that in today’s business environments, the first experience holds the key. So, page speed gives your visitors the first impression in their minds. If a company has a lower page speed or website of poor quality, many customers may assume that the rest of the business follows the same pattern. One of the main reasons for this is poor host choice which could further increase the risk of security threats. Psychologically, people find websites that are quicker as being more professional and accurate. So, to get ahead of the impending rivalry, you need to boost your site pace and the consistency of your website.
Why is your Page Speed Very Low?
Unoptimized Browser and Apps:-
Low page speed is responsible for certain features such as flash. As with many mobile devices, they’re not compatible. Many browsers like Google Chrome aren’t running well with some plug-ins. So, make sure that you check the page speed of your website on different browsers to see how it is going.
Poor choice of Web Hosting:-
Your web hosting service can have a major influence on the page speed of your website. There’s a good chance your website would experience slow page load if there aren’t any resources on the server. A cheap host could lead to poor page velocity output in the long run. So, you need to choose the right host relative to the size of the business.
A complicated theme can hinder the performance of the page speed of your website. In fact, some highly designed themes are pretty heavy because they contain lots of effects that can penalize your page speed with them.
If your HTML / CSS code is not effective or too lightweight, then your load time will be affected. Prefer having your code cleaned up for better results.
File Types & Sizes:-
You will lower your page speed by uploading high-quality images to your website. This is because photographs of high quality are rather solid. So, before uploading to the website, it’s easier to compress your images. To maintain their accuracy, use Jpeg for images, and PNG for visuals.
External Embedded Media:-
External media such as videos, slideshows of photographs and music can be a great source of content, but it will significantly reduce the load time. If they add more codes to your website, this will affect page pace. To obtain some load time the solution is to host the videos on your own pages.
Too many Plugins and Widgets:
You may not know about it, but plugins and widgets can affect the speed of your page. The more widgets you add and plugins, the more time it will take to load. Many plugins may clash with each other and others will not be modified for a long time, which will slow down your site speed even further.
Plenty of Online Ads:-
How to Maximize your PageSpeed?
Since heavy images will lower your page speed, make sure they are small sizes (ideally in Kilobytes) when uploading images, otherwise loading on your page may take longer. Use also appropriate file formats for icons and other graphics such as PNG and GIF, and JPEG for images. If you’re on WordPress, WP Smush or short pixel image optimizer can be enabled to every file size without losing the efficiency.
Compressing them is another way of speeding up the load time on your webpage. Compression cuts down the number of bytes a page sends over a network, reducing the response to HTTP. You can reduce download time by up to 70% by using the Gzip compression tool.
Spread your content with CDNs:-
Since the user’s position affects page speed on the website, spreading the content across servers should speed this process up. CDN (Content Delivery Network). is just a set of servers positioned to provide web content to visitors in different places. A CDN shrinks file size and transfers files more easily to places that are closer to the user to the site.
Limit the number of plugins:
Installing too many plugins will not only affect the speed of your website but will also make it vulnerable to security threats. Often too much of a good thing is bad. And what you can do is disable or deactivate any unnecessary plugins which you think will slow down your page speed and then calculate the efficiency of the server. In this way, you can evaluate which plugin slows down the pace of your web.
Leverage browser caching:-
Whenever a user visits your website, the components of a web page will be placed in the user’s cache by its browser. This will the server’s amount of HTTP requests and fasten things up next time the user visits the site. Use the headers “Expire” for cacheable tools such as CSS, JS, PDF files, etc. It tells a server how much time it takes to cache an object. Setting static files to a year into the future is ideal.
Enable HTTP keep-alive response headers:-
HTTP requests are quick to retrieve and send a file, then exit. That might be easy but it’s not quick. Keep-alive is a trick that tells the client and server to catch and send multiple files using the same link. It will accelerate the performance of your website.
Choose a Trusted web host:-
It is a smart business decision to choose the best web hosting plan to improve the efficiency of the website. A cheap hosting plan may initially save your money but in the long run, you may end up paying much more to meet your website requirements. You need to choose a reputable web host with a range of hosting plans to address all the tools of your website.
While making the website more interesting and appealing, page velocity slows. So, while you’re adding a new app, plugin, or media, you might have to think that whether it will impact your page and pace on the site?
Take some time to test the speed of your web page with the above-listed resources. If you consider your site loading for more than 3 seconds, don’t panic. Just follow the advice and make improvements. It’s not a smart idea to neglect the page speed of your website, as Google will penalize you for bad user experience.
Also Read:– Digital Marketing Tools to Grow Your Business