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Mobile: A Seamless Integration of Technology and Humanity

Born in a world where technology had already made rapid progress, thinking of a globe that is without a website, gaming consoles or mobile devices and it varied apps are quite inconceivable. The evolution of internet brought about a major change in the technology world, and the extraordinary success of mobile devices has taken the world to an unprecedented level. There are lots of interesting statistics that represent the changing habits of human beings. Gone are those days when people used their PC to access the internet. Reports show that the usage of smartphones is continuing to grow and reached 4.55 billion people worldwide in 2014. By 2017, mobile usage will rise from 61.1% to 69.4%.

Where the Future of Internet Lies

Today, leading companies like Facebook and Google are waking to the fact that the future of the internet is no more on the PC or laptop but it vigorously takes place on smartphones and tablets. For good or bad, we now live in a world of networks where people remain connected throughout and even from remote locations. Various mobile platforms and technologies are gaining popularity. And users have started to demand for more feature rich applications that work effectively and can reach out to whatever they desire. Whether it is for the social tool creation, marketing products or advertising, mobile has become the preferred means to address any challenge.

Developments in digital technology have now created a new landscape for the users. Mobile of today, is considered as not only a multi functional device, but it has also become the most important means of communication and helps in learning, promoting products or services and act as an entertainment media. The shift of the consumer’s choice to mobile websites and applications require various business owners to create a strong mobile presence in order to capture the wide customer base spread across the world.

Mobile as an enterprise model, particularly aims to establish strong links and interactions by engaging the local communities. Most internet users today access the net via their smartphones and in the coming future, cities will provide free wireless access as one of their basic infrastructure. We will see technology having a great impact on our daily life, on the creative industries and business organizations.

The Convergence of Ecommerce and Mcommerce

Commerce refers to the selling and purchasing of services or products and some activities that are directly related to such transactions. The adjective electronics that are used in the context of E commerce signifies the ease of anytime access to the business process. But the access to the computer network is stationary and so such services are not completely independent of the geo location of the user.

But with the advent of the mobile device and its increased usage among the common people, things have changed a lot. In fact business owners and marketers are capturing new sales and are widening business opportunities through mobile applications. Whether it is a smartphone or a tablet, customers can now buy anything they want from anywhere and anytime. With customers expecting a reliable and quick shopping experience, retailers are facing an enormous challenge. That is why mobile applications are becoming more and more popular and is becoming an integral part of ecommerce platform.

Mobile commerce allows business owners to put their store in the customer’s pocket. M-commerce allows online sales transactions by using wireless electronic devices like hand held computers, laptops or mobile phones. Today, m-commerce has become a necessity for all business owners and is also becoming increasingly critical for business growth. Research study indicates that U.S retail mobile commerce sales will grow from $42.13 billion in 2013 to $ 132.69 billion by 2018.  Not only US, but India has also seen an interesting growth in the mobile base. Reports say that India is expected to double its mobile internet subscribers by 2015.

M-Commerce Vital for Internet Retailing’s Future

For businesses, m-commerce is simply another channel of selling services or products and it is observed that almost four in ten visits to retails sites are received via a mobile device. Thus mobile applications translates into increased business for retailers and this can be easily proved by the intense  business growth of brands like flipkart, Jabong, Myntra, Snapdeal and etc.

According to a recent review, it was observed that Flipkart’s Android application gave then the real push in business. 94% downloads of the app happened in 2014 and the company celebrated the Big Billion Day and saw a huge growth in business during the festival season. Similarly, Snapdeal also had their app available in the year 2012 but 98% download happened in 2014 and October was considered to be their best month with 2 million installs. Myntra, another growing online shopping site also observed 4.5 million installs within eight months of the company’s app launch.

Mobile: Something More Than Connectivity

Looking at the mobile landscape few years ago, it is really very hard to believe that the introduction of Android or iPhone would be able to disrupt the entire mobile ecosystem within such a short period of time. It is really very difficult to predict the future, but the next evolution demands more augmentation of the iPhone or any other devices. It won’t be simply capturing data and showing pictures or playing videos, it should be something that can turn the data into actionable information.

Although the mobile devices may not radically change, but they will be more equipped with feature and sensors that will be widely available to everyone. Maybe in the coming five years, we all will be able to connect and interact with nearly everything under the sun and nanotechnology and neuro-technology will revolutionize the devices and the method of interaction.