Mobile Apps vs Mobile Website : Which is best for your business?

Mobile Apps vs Mobile Website : Which is best for your business?

Every business owner plans to make his/her business more popular. Mobile is one of the most popular and efficient platforms which can make your business more popular. Before making your business popular on mobile every business owner has one common question. The question is whether to develop a mobile application for downloading the app or to develop a mobile website.

Both mobile applications and mobile websites look similar at first glance, but they are different from each other. 

Let’s start the blog and know more about these two and what is best for your business.

Mobile Apps vs Mobile Website: What’s the difference? 

A mobile website is just similar to any other website consisting of browser-based HTML pages linked with each other and are accessed over the internet. 

The mobile website is just a normal website designed for smaller devices and for touch-screen interfaces. 

The responsive web design is getting more updated and is becoming the new standard for the websites which are not just mobile-friendly but can scale to the any-sized device.

Mobile apps are actual applications that are downloaded and are installed on mobile devices. The user has to visit app stores like Apple iTunes, Android Play store and others to find your application and to download it. 

The mobile app may just fetch the contents from the internet just like the website, or the content may be downloaded for offline purposes.

Mobile Apps vs Mobile Website: Which is better?

Developing a mobile app or a mobile website completely depends on your choices and your end goals. Let’s take an example; If you are developing an interactive game for the customers then a mobile app is the right option for you, but if you are planning to offer a wide range of content to the clients then a mobile website is the right choice for you. 

But in our opinion developing a mobile website should be your first choice as this will be very helpful, but whereas a mobile app is very specific and cannot be accomplished through a web browser.

Mobile Apps vs Mobile Website: Advantages

Immediacy

Mobile websites are instantly available to users via a browser across many devices. But whereas mobile apps, on the other hand, requires downloading the app first and then install it from any of the apps stores which is a very lengthy process.

Upgradability

A mobile website is much more dynamic than an app in terms of flexibility to update the content. Updating a website is easier as compared to updating an app. 

Reach

Mobile websites are accessible across various platforms and can be easily shared among users as well as search engines. 

Compatibility

A single mobile website can reach thousands of mobile devices, but native apps require separate versions to develop for each device.

Shareability

One can easily share mobile website URLs between users via a simple link, but whereas sharing mobile apps is not that much easy to share.

Time and Cost

Mobile website development is considerably more time-saving and cost-effective as compared to mobile apps. 

Findability

Mobile websites are much easier to find as their pages can be displayed or can be listed in the search results in industry-specific directories. Mobile apps are not so much easy to found.

When does a Mobile App make a sense?

Push Notifications

This is an inherent capability of an app to send push notifications to users having your app in their devices. This helps the users in knowing the upcoming updates or knowing about any new product in the app. 

Personalization

If your targeted users are going to use your app on a regular basis then a native mobile app provides a great chance to your business.

No Internet Connection Required

One can easily provide contents and can perform other functions without an internet connection with mobile apps.

Complex Calculations

A mobile app will help the business owner in making complex charts, calculations, and reports.

Interactivity/Gaming

For playing highly interactive games a mobile app is the best choice. 

Conclusion

As mobile is continuously growing and becoming more popular, the question of “app or website” will remain the same. It completely depends on your decision and what is your final goal. 

If being a business owner your aim is to provide content and establish a broad mobile presence that can be easily maintained and can be shared between the users then a mobile website is a good choice.

On the other hand, if your goal is to provide a user experience that feels more like a gaming interface or a computer program, then a mobile app is good to go. 

Many of the businesses are having their own mobile website for a global presence and a downloadable mobile app too. In the end, it’s all about choosing the right platform for your business.

 

Also Read:-  Choose the best Hybrid Mobile App Framework