By 2017, the number of mobile apps downloaded will reach 253.91 billion globally. These statistics implicate that mobile apps have become an integral part of the lives of smartphone users and apps present unprecedented opportunities for businesses to reach out to customers. The current innovation in the mobile apps market is the seamless integration of apps, e-commerce, and social media. The mobile apps of today allow users to purchase straight from their social networks. As social networks are now hosting e-commerce features, the importance of mobile apps in boosting revenues for businesses have increased beyond measure.
Internet of Things Implementation through Mobile Apps:
Mobile apps play a pivotal role in the growth of internet of things. IoT implementation has two fundamental requirements, an endpoint, and a gateway. The endpoints such as sensors send back data for analysis and deducing results. The mobile apps can be used to receive the data from endpoints. Apps itself can act as endpoints relaying data for analytics. Mobile apps can act as a gateway or a remote to control a device. Consider the example of a smart home where the various devices such as refrigerator, microwave, and air-conditioner can be controlled through a mobile app. A user can set the temperature of the refrigerator through a mobile application. The settings of an air conditioner can be also controlled through apps and a user can even set the temperature of the microwave oven. In the near future, innovative collaboration of mobile apps and the internet of things will yield useful solutions for the users.
Bots Integrated into Mobile Apps:
Bots are software applications that run automated tasks over the internet. Users can interact with bots by sending them messages, commands, and inline requests. Bots are an integral part of instant messaging mobile applications. Bots can deliver relevant content to the users as soon as it is published. This helps in sending push notifications to users to motivate them to purchase. Bots can even play games with the users and can send user alerts, weather forecasts, translations etc. Bots act like an online chat buddy which can assist other users. Bots are helping brands to communicate with customers in powerful and engaging ways. The bots can help you in hiring a cab, order food for delivery, buy movie tickets, book doctor’s appointment, and pay your bills etc.
The future of mobile apps will be driven by Internet of Things and Bots as both of these technologies provides businesses a powerful medium to engage customers. On one hand, IoT will enhance consumer to business interactions by utilizing rich data made available through connected things while on the other hand, bots will integrate more and more e-commerce type features in instant messaging applications.
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