Voice Search for SEO

How To Optimize Website For Voice Search

It is increasingly common to do voice search on search engines, which are adapting to this new reality and even changing the rankings based on those searches.

Understand more about it here!

Did you know that it is possible to do a Google search without typing the terms of your search?

With the Google Chrome browser (both on the desktop and on a mobile device), we can select the microphone next to the search field and do a voice search.
There is also the possibility of using personal assistants such as:

  • Siri, for those who use the iOS operating system.
  • Google Now, in the case of users of the Android operating system.
  • Cortana, for those who use Windows.
  •  Google Assistant (a kind of evolution of Google Now), which is also available for platforms other than Android.
  •  Bixby, for some Samsung mobile phones.

They comprise voice commands and can help us do web searches.
There are even more recent options, comprised of voice assistants such as Amazon Echo and Google Home, devices whose main user interface is speech.

Faced with all of these alternatives, we’ll see, in this post, how the voice search factor can be important to the Search Engine Optimization (SEO) of your website or blog.

HOW TO OPTIMIZE YOUR WEBSITE OR BLOG FOR VOICE SEARCH?

Now that we understand the context in which voice searches occur, we can think of, good SEO practices to optimize your web pages.

Let’s look at some of them!

SIGN UP FOR GOOGLE MY BUSINESS

Google My Business is a feature in which you provide data about your business to Google, such as address, phone, images, and hours of operation.
If you have a store or physical establishment or operate in a specific region, your organization will have a good chance of appearing when users search locally in the category of your business or subjects related to your activities.
Since voice searches have great importance in the context of location, keeping an up-to-date Google My Business registration can be very interesting to favor the positioning of your brand in the search results.

DEVELOP PAGES OR POSTS WITH ANSWERS TO FREQUENTLY ASKED QUESTIONS

Do you know what are the most frequently asked consumer questions about your business?
Discovering them can be a great opportunity to create pages with answers to these questions and thus attract people who search for terms with a more conversational bias. To find out what these frequently asked questions are, some of the best practices are:

  • Ask your sales or customer service representatives to document the questions they receive by phone, social networking, email, etc.
  •  Check Google Search Console which are the keywords in question that most bring traffic to your site.
  • Use AnswerThePublic.com to find out what are the most searched questions on Google about your area of ?? expertise.

OPTIMIZE YOUR WEBSITE TO APPEAR IN FEATURED SNIPPETS

The featured snippets are cards with concise answers that appear right at the top of the results page and therefore are also known as “0 positions on Google”. If we search for “what is the duration of the Matrix movie”, for example, we will see as a 1st result a box with the information “2h16min”, the image related to the long and other related links.
The same is true when we ask about the weather, foreign exchange rates, and more. When looking for “SEO Voice Search”, you will probably see a featured snippet of this blog.

BUT WHAT DOES THIS HAVE TO DO WITH VOICE SEARCHES?

It’s simple: certain voice assistants and other solutions just read the featured snippet or show that content on the screen when the user asks a particular question.
Therefore, it is worth investing in the production of complete and informative materials about your business, your area of operation and other related matters.
Although the search for typing lasts for a long time, it is undeniable that the search for voice only tends to grow in the coming years.
This will require decision-makers who understand the importance of search engine optimization to think of new strategies to stay relevant and well-positioned in the results.
In this scenario, organizations that are more concerned with reaching potential customers and customers will be thriving on the basis of geolocation criteria, and
especially those dedicated to helping their audience finding exactly what they are looking for.

Also Read: Top 5 Digital Marketing Trends To Check Out For 2019