The information and technology industry has seen revolutionary changes in the past decade than ever before. The advent of smartphones paved way for mobility solutions to offer businesses a personalized access to the customers. Mobile applications have now become one of the major sources of revenue generation for businesses as well as start-ups. The current innovation which is bringing about a paradigm shift in mobility solutions is internet bots. The bots which are currently residing in the instant messaging mobile applications will take the technology world a leap forward.
Bots in Logistic Industry
Bot is software which is designed to automate tasks such as booking tickets, ordering food, requesting a ride etc. The chatbots are capable of stimulating human conversation and give the feel as if you are interacting with a human. One of the innovative implementation of bots would be for the transportation and logistics industry. The chatbots will be able to offer a better supply chain visibility to the customers. With the help of chatbots, the customer will be able to track their shipments in transit. The logistic industry faces a challenge to keep their customers well informed about the shipment.
Bots offering Customer Support
In the case of business to business supply chain, the transparency of operations throughout the supply chain becomes all the more important. Currently, there is a monologue in the communication as the logistic providers just provide a tracking code to customers through which they can track their shipments through the web or mobile applications. Even if a customer is well aware of the location of the shipment, there are hassles in finding out the reasons for delays or the condition of the shipment. The chatbots will help in establishing a dialogue with the customers. The customers can easily interact with chatbots through messaging applications and get all the information they need about their shipments.
Bots to increase Customer Engagement
The messaging platforms of today have a wide variety of multimedia content. The bots will be able to generate visual presentation to provide information to the customers. The location of the package on the map, as well as actual pictures of the shipment, can be shared with the help of chat bots. With the help of multimedia content, bots will be able to significantly improve customer engagements and satisfaction.
In a research study conducted by Gartner it was concluded that “By 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media.” In near future, the transportation and logistics industry will witness more implementations of internet bots within mobile apps, that will enhance productivity and boost revenues.