Most people nowadays are aware of AI, but Artificial Intelligence is rapidly becoming more important to the daily digital world.
AI is a relatively generic concept encompassing various methods and systems set up to “think” like humans. It’s also rooted in other applications you probably already know about, such as voice recognition and chatbots.
Most specifically, it allows brands to adhere to the extremely high standards and demands of consumers. Customers want their interactions with brands to feel personal and relevant, and AI allows for a degree of targeting and monitoring that should excite every marketer.
Defining Artificial Intelligence
AI helps advertisers work smarter, not harder. AI technologies such as natural language comprehension, image recognition, emotion analysis, and biometrics. This stuff provides plenty of opportunities that not only provide better insights but also make ads less intrusive and distracting.
Recent studies show the importance of AI in the marketing budgets and strategies for business development.
As artificial intelligence acquires intelligence based on data sets analysis, an algorithm-enabled process that tells the machine how to complete tasks and interpret the details.
Let’s have a look at a survey of reasons why use artificial intelligence in digital marketing.
Here are some of the key areas where AI will be a big game-changer for digital marketing in 2020.
AI would become more relevant because of its ability to make fast and accurate data-based decisions.
AI has enabled digital marketers to make the most of their data, enhance and change expenditures and campaigns related to content marketing, lead generation, email marketing, and more.
Here are several aspects that how AI is changing digital marketing:-
Market intelligence and insight
Using algorithms, machine learning allows for an in-depth study of complex data sets from data management platforms (DPMs), data warehouses, or other repositories, connecting dots to help business intelligence and forecasting in ways that humans can not.
Customer profiles and appearance
AI can help marketers shape a 360-view of their customers by analyzing on-site experiences, purchase history, referral sources, and geo-specific activity and fit them with personalized content and promotions.
Lead generation and sales
Machine learning and predictive analysis can assist marketers in automating the lead generation and scoring process.
They also help marketers keep consumers interested by predicting turns: they can say when someone’s about to drop off by evaluating consumer interactions with marketers.
Brands will then try to re-engage certain users with emails and updates.
Social Media using AI
The impact on digital marketing which social media has is undeniable. Social media boasts a clear, well-documented track record to boost the company’s marketing initiatives, making it the critical component of the toolkit for every marketer.
The ability of marketers to consider and evaluate the effect of these organic experiences can be critical to their overall success, and AI may improve their ability to do so.
AI automates the laborious media buying cycle and ensures that advertisements are consumed by the correct audiences through programmatic advertising and platforms for optimization and measurement.
With virtually no human input, AI is helping marketers evaluate, track, and assess ad campaign output.
Artificial Intelligence and SEO
Search Engine Optimisation is one area that is most influenced by AI. Machine learning directly affects site accessibility, and can only increase its impact in the future. That doesn’t mean the technical SEO is dead but it is through.
The SEO experts will concentrate on data structuring, schema implementation, AMP execution, and voice search enhancement.
AI helps advertisers improve website user experience by analyzing data on the actions of single users to customize content, promotions, and alerts.
A study by Evergage found that 33% of advertisers using AI for more customized website interactions and 63% noted higher conversion rates while 61% say that consumer interactions have improved.
Artificial Intelligence and Chatbots
While chatbots are technically customer experience, they have changed the marketing world in such a way as to impact their own dedicated text.
AI-enabled bots successfully deliver customer service through natural language processing and machine learning for thousands of global brands.
Natural language generation and Content creation
There are a variety of applications for AI in the realm of content. Using clear rules and formats, tools, and platforms allowed by AI can author content without human input such as business reports, product reviews, stock market reports, and sports recaps.
Marketers will determine the tone and style the content takes, by setting the rules and formats.
Artificial Intelligence and Email Marketing
Email marketing remains one of the most effective marketing strategies available. 61% of customers enjoy receiving promotional emails every week.
AI makes email marketing even easier for you and your customers alike.
AI can use files to build custom emails for each of your subscribers, based on their earlier brand contact.
AI holds tremendous potential to shift the entire marketing landscape. As it is already proven to be extremely useful for producing an impactful ROI, even in its relative infancy period.
Artificial intelligence solutions can provide us opportunities to develop, make our job simpler and more enjoyable.
Marketers should be able to concentrate on the strategic, imaginative elements of their work and it depends on educating marketers themselves so they can help their companies invest in smart solutions.