E-tailers around the world are increasingly striding towards a transition phase in their production, distribution, promotion and sales campaign from desktop to hand-held devices. One just needs to consider a few statistics to know why. According to a statistical analysis from Mobify, mobile web adoption is surging at eight times faster than web adoption did in the 1990s. A report by Emarketer expects, between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population. Mobile phone usage is meeting a convincing stage of development in countries like USA; which has a whopping 58% of its adult population owning a Smartphone; whereas in developing countries like India people are rapidly switching from feature phones to smartphones as devices are getting affordable and 3G/4G networks are becoming available in more regions.
Mobile growth from Comscore
With increased use of mobile apps, consumers are now readily turning to the habit of Smartphone; to compare, buy and opt for their fashion goods, it is a matter of importance for e-tailers and fashion companies to leverage on the momentum. There are some importantly vital ways in which a company can multiply its sales potential by actively and creatively using the native apps to promote, market, and deliver its products. In this write-up we are covering some of the ways –
Features that can Improve your Mobile App’s Interactivity – Boon for Flagship Companies and eCommerce Stores
Nearby Store Locator – Get your customers know the latest status of your shop. Let your customers know if the store is open or closed, also where your closest store is. Direction, status, upcoming events can be ranged in the application for a customer so that s/he stays latest about your store.
Product Descriptions – Not merely descriptions, but you can add videos, reviews, testimonials, catalog and even advertisements on the application. The use of smart content is important because of the format of content.
High-Definition Product Images – HD images of products helps increase user engagement of a mobile application, and research states most of the people consume most of their active time in an application browsing between the images.
Power to know Product Availability – Let your customer check if the product they are looking to buy is available before they visit your store. Stock and inventory management can help your app’s usability.
Reward your Customers – Coupons, promotional stuffs, new arrivals, discounts, rewarding bonus, festive season sales etc., need to be put into the prominent section of the app so that a customer can opt for the offer.
Games – Give your customers improved time and scope to spend time on your apps by games and rewarding content.
Other Ways –
Maintaining wish list
Real-time customer care
Native apps are playing a major role in improving the overall usability of an eCommerce or a flagship store. By providing factual content, product-based information and making user-based mobile application, brands can gain better engagement and remain more connected with their targeted audience. Research done on user preferences and mobile web application development states that people usually spend more time and invest more effort in browsing mobile applications than a website. If your brand is in your user’s Smartphone, your user is likely to use the application and buy from your service. Whereas, if your brand promote its product and services via website, it is not necessary that user would factually visit your product. So, making a standalone application and connecting with audience in order to engage and promote your brand is important.
Besides, brands in China are innovating new ways to promote their products in built-in or foreign applications. Like, brands are promoting their product in chat-based software such as WeChat. Although it is a good way to promote brand message, but using and developing native applications is productively even useful