This is hard to believe that, but digital marketers nowadays live and die by the tools of the trade. They try to be more than one place at the same time, this means they want to place their business at many platforms at the same time.
Marketing tools help many business owners by saving their time and maintaining their business sanity.
In our previous blog Digital Marketing Trends You Can Never Overlook In 2019, one has got the full idea about the trends of Digital marketing. Here in this blog, We have put together a list of digital marketing tools which is helpful for the business of various sizes and shapes.
Digital Marketing Tools by Strategy:-
- Search Engine Optimization
- Content Curation
- Paid Social Media
- Email Marketing
- Organic Social Media
- Website Analytics
- Affiliate Marketing
- Customer Services
- Website Testing
- Display Retargeting
- Content Creation
Search Engine Optimization Tools
SEO and Digital marketing tools have very romantic relations. While doing SEO most of us need the help of many digital marketing tools for doing quality SEO.
Thankfully, there are plenty of tools out there which helps us simplify the ever-complicated world of SEO.
MOZ offers 2 key products to customers: Moz pro and Moz Local. Moz pro helps in doing the classical SEO things like keyword tracking, monitoring the backlinks, helps in improving the link building efforts. It also helps in content marketing campaigns.
This also helps in doing local SEO listings. The organization has to just enter the name of the business, the local information and then the tool will start doing the listings.
This is a spider tool that can quickly crawl websites, lists of websites or specific WebPages to give one a complete analysis of the performance of the website.
One can also use this to see whether there are any broken links, bad redirection, and many other things.
Fixing these errors will help the business to win the race of getting more sales.
This is one of the most popular and commonly used tools by all digital marketers. This helps both the paid search experts and those who are doing SEO by tracking and improving their search rankings.
This tool also helps in doing competitor analysis, one can easily track the backlinks of the competitor’s and can work on them to improve its business popularity.
Content Curation Tools
Digital marketers always have to fill their content calendar, So that they can reach as much as the audience they want by the help of the content.
In this competitive world, one doesn’t have enough time to write unique content for each and individual post. At that time the content curation tools come into action. They fill those gaps and make your fans happy and satisfied.
Let’s check some of the content curation tools.
This is a tool that takes into account each and every step of the content marketing cycle. This tool has the ability to assign various pieces of content from different buyers. This helps in showing which part of content marketing is most likely to be converted by your fans.
Feedly chooses all the various blogs, publications and topics that one is interested in: Meanwhile at this time the platforms aggregate all the contents into its feed which the user can monitor.
The user can share those feeds to its fans and targeted audience.
Paid Social Media Tools
As we all know that the power of social media is far behind the organic reach. Paid platforms can easily get one brand into a large number of audiences.
The most social media platforms have so much data that targeting via them will become more effective.
Twitter Native Platform
Twitter has some marvelous features of targeting audience. With the segmentation functionality including the power to target keywords so that whenever one Tweets out or gets in engage with a Tweet using that keyword they will be automatically targeted.
Facebook’s Power Editor
This is a platform which is constantly improving its ad platform and the tool frequently releases new targeting and budgeting features for users.
With the help of Power editor, one can target only that audience which he/she exactly wants, setting the limits to avoid blowing out of budget.
This is multichannel ad software. The tools help in boosting the Twitter ads, Instagram Ads, and Facebook too.
This tool is the choice of many renowned companies like Zynga, Wayfair, and Rovio.
Email Marketing Tools
Email is one of the most effective marketing channels in terms of generating ROI.
This is actually an abbreviation for email marketing. This is a robust platform that backups its powerful features with hands-on customer services.
This is the best platform to start creating and testing own email marketing campaigns.
If you are new to digital marketing and you want to do email marketing MailChimp is the best platform to start with. Targeting many small and large scale businesses this tool helps in generating a better ROI.
A unique email marketing platform, triggering specific messages and autoresponders. The end result is a smarter email marketing presence with a great response.
Organic Social Media Tools
Social media management tools have become a staple of both small and large industries.
This is an engagement gathering marketing platform with a focus on increasing engagements. This helps in transforming the way global brands engage and convert their mobile and social consumers.
This platform additionally has a built-in dashboard monitoring the performance of the given campaigns.
Website Analytics Tools
With the help of website analytics tools, it is very important to keep an eye on all the activities that are taking place on your website.
Let’s have a look at some of the commonly used website analytics tools.
This is an enterprise level analytics solution for many companies who want deep analytics on their website.
The tool gives 360-degree deep customer analysis and predictive intelligence which enables one business to easily observe and respond to the customer queries.
Google analytics is the must-have tool for each and every business. This helps in getting all the data about the website. One can easily fetch the data about the visitors and can get very good sales to funnel for their business.
Affiliate Marketing Tools
The concept behind affiliate marketing is simple, this allows others to do sell or brand your products or services by becoming an affiliate. In return, the business to pay some money to the affiliate.
For doing Affiliate marketing there are many tools, Let’s see some of them.
This is an incredible tool for doing Affiliate marketing. Having a massive database of content provided by many publishers which can be scanned in real-time and relevant links can be added to find the relevant keywords.
This is the most popular and most used tool by advertisers. This has one of the largest networks of bloggers and its own self-service platforms.
Customer Services Tools
At the current state, one can easily say that the customers are turning to online channels to reach out to brands more than ever.
There are many customer service tools which are very helpful in providing the proper customer services at the right time.
Let’s check out some of the best Customer service tools:-
This tool makes a proactive approach to customers more efficiently. The passive chat box that lives on your website helps many customers who are visiting your website, by answering their questions and inquiries.
This platform is very popular due to some of its most unique features. It combines all the communication mode of the website into a single place and making it easy to respond to all the email, Phone calls, and chats.
Website Testing Tools
Sometimes just a small change in your website can make a great difference and can get you more business.
Among all the digital marketing tools in the box, the best toolset that will help the business organization is the website testing tool.
Some of the best Website testing tools are:-
This platform provides a real-time record of the visual data actions happening on the website.
Unbounce is an amazing tool for rapidly constructing, tweaking and distributing new landing pages to test.
A standout amongst the most awesome highlights of Unbounce is that it is so natural to utilize the stage to make brand new landing pages.
Display Retargeting Tools
Retargeting is very helpful for bringing the old visitors back to your site for making a purchase. Display retargeting tools helps in retargeting ads.
Let’s see some of them:-
This is a diverse tool which helps in site retargeting, search retargeting and also dynamic retargeting. This tool is mainly used by many e-commerce brands to do retargeting their customers.
Creating new and unique contents are always important and every organization needs that. There are many such tools which help in making new and the most efficient contents for the business.
This is a platform that helps in creating the best ever infographic and books for many projects. This platform charges an affordable price for the projects.
Canva is a free, web-based design tool you can use to create unique images to share on your blogs, social networks and beyond.
Here is the end of the list. As we have almost covered each and every tool for each digital marketing requirement. This is not the end there are tons of other tools.
As digital marketing is growing day by day and so the tools for them. One should always stay updated with all the latest tools which are coming to the market.
The main benefit of trying every tool is who knows one new tool can replace the older one.