Small and Mid Size Enterprise

Designing Mobile Web Development Strategy for SMEs

The transition from desktop internet to mobile internet is taking place at really fast pace. As there is an upsurge in a number of smartphone users around the globe, there are limitless revenue generation opportunities existing in the mobile landscape. Mobility solutions have presented small and medium size enterprises a medium to target a large audience at much-reduced cost.

Mobile Web Development Strategy

Mobile Application

Mobile Apps

As an SME you have to decide whether your business model requires a mobile application. Mobile apps are downloaded and installed on the user’s mobile device which doesn’t require a browser. The mobile app is developed for mainly three app stores, Apple, Android and Windows. The applications may pull the content from the internet or they have the ability to locally store data with the ability to provide offline access. If you want your mobile application to take leverage of the device features such as maps, GPS, camera or any other similar function than getting a mobile application for your business would be suitable. If there is less action driven features in your app than you should rethink the need for a mobile app.

Mobile Site

Mobile Site

If you have a desktop website for your business then your website might be accessed through the mobile internet. Even if you have invested lavishly in the desktop version of your website to have the most visually appealing design and flashy animations, if you don’t have a mobile website then you will have an inconsistent brand image as your company’s desktop website will not retain the same user experience on the mobile device. The number of visitors accessing a company’s website on their mobile has greatly increased; investing in the mobile website will be a wise decision to render a positive customer experience.

Responsive Design

Responsive Design

A website with responsive design will provide a seamless transition between different devices such as the web, tablet and mobile devices without any deterioration in graphic quality or content. In this type of design, the orientation of content for a particular device is predefined. For the desktop version of the website, the content can be displayed in two columns and for the mobile version of the website the content can be displayed in the single column. The responsive design helps in maintaining consistency of a brand across various devices to render similar user experience of the website. This kind of website is required when the website is more information oriented rather than action oriented. For example, an online newspaper would work well with a responsive design website as the orientation of the content can be changed to suit the design.


The mobile solution you should opt for your organization depends on the requirements of your business model. Whether you should opt for a mobile application, mobile site or a responsive design website depends on the strategy you have designed to target mobile users. Go for a mobile web development services provider and consult on the requirement for your business.

You may also like reading: Checklist for selecting Mobile App Development Company