Google announces deep search feature - Mobiloitte Blog

Google announces Deep Search Feature. Are Lazy Content Marketers in Trouble Now?

Image credit:

“Oh Google, why do you hate me so much? – said the marketer almost blinded by the effulgent rainbow of Google’s latest news update

Have no fear, said Google. Serve my children as I serve you and my effulgence will do you no harm.

Maybe I was bit intimidated about how the previous change in Google’s search algorithm would affect our team’s SEO efforts on our website. However this one makes me a believer in brighter future.

What is this all about anyways?

August 2013 – Google officially announced its deep search update to further improve the user’s experience with this search engine. With this update articles that deeply elaborate certain topic problem or simply a search query would be more appreciated by the tiny Google bots and will be displayed higher in the list of organic search results

That’s right! You can do all the keyword optimization you want, but  in-depth articles elaborating a topic more deeply will take priority in the new deep search feature.

The reason behind that is not something illogical of-course. To understand certain topic we often need something more than quick answer. That means that you can forget the old school 300-600 words long articles containing 1-2% keyword density and all other practices that have seated themselves so comfortable. Google is on the side of its users and this deep search update surely proves it.

Although it was initially announced that the deep search feature will capture and rank only predefined search terms like happiness love or censorship, I am quite confident that this feature will extend for every keyword or key phrase further on.

To answer the preliminary question – Are content marketers in trouble? Not necessarily.

Apart from well known online publishers, great in-depth articles could also perform exceptionally well on Google search results. Be a good content marketer and Google could easily put your article hand in hand with the Economist, Harvard Business Review, Wall Street Journal or Copyblogger. The aim is to push content marketers invest in copy that will remain relevant weeks or even month after the publication date.

Well now I understand why some prominent domain based portals like Moz for SEO related issues has started elaborating SEO related topics through long and comprehensive articles, unifying interrelated topics within one article.

Do you feel challenged by this change? Or you are still recovering by the Panda blow that also happened recently? Share your thoughts in comments.