As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential parts of a brand’s presence. The digital age is making it possible for brands to connect with their clients all over the world and reach out effectively to their specific target audiences. Here is a list of top six rules that your marketing team should know about:
1. Digital does not mean machine-like:
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Add human side to your interactions to engender trust and create business. Take away the robotic feel of digital by setting the right tone and keep your words as personal as possible and respond to the feedback your customers are giving you.
2. Innovation beats competition:
The consumer of the digital age expects brands to be creative with their messages. Think of new ways of grabbing people’s attention as consumers have a daily routine. Change one part of that routine and you’ve got yourselves an attention-grabbing advertisement. Catch your consumers on-the-go while they’re least expecting it.
3. Creating an experience is crucial:
Digital technology works best when it captivates your consumers’ senses: sight, sound, touch, taste and smell. It creates an “experience” in their minds that they won’t forget soon. Combine the real world with the virtual world to create an ethereal effect for your consumers to interact with.
4. Evolve with the world:
Keep your marketing strategies updated with what your customers are using everyday. If your customers have moved from traditional TV to websites to watch their favourite TV shows, your marketing agenda should evolve accordingly. Stay tuned to awards that honours the best of web and digital each year.
5. Test it out on real people:
Once you’ve created a campaign, test the idea out on your office colleagues or friends before you let the entire world play with it. This will give you insight on how people are reacting to your campaign. There is a reason why Gmail was kept in Beta mode for five years! The Gmail team at Google kept an eye on how people were using Gmail, what they were complaining about and what features they were relying on most heavily.
6. Enjoy digital, live digital:
When was the last time you smiled at the thought of a new project? Well, to be a successful digital marketer, your answer should be very recent. To understand the consumer of the digital age, you have to become one. Thrive in digital, breathe it in and most of all, enjoy it.