MHEALTH FACTS - Mobiloitte Blog

The 5 Most Stunning M-Health Facts for 2014!

Ladies are tougher than gents. Measuring your hearth beet without a single string of cable attached on you (and not a glimpse of nano technology hovering through your bloodstream). Some pretty exciting facts have marked the advent of mHealth innovations particularly in 2014 when 3 major tech giants fight viciously to get dominion over this lucrative market. Do you care to see what are some of the most exciting mHealth trends for 2014? Here we go…

 1.  Females are more fitness conscious than males

Who do you think takes larger care of fitness between males and females? The obvious that seems obvious may give you a good bump of surprise. Congratulations ladies – You won. Insights coming from Flurry Analytics when analyzed the usage of over 6,800 health and fitness iOS applications in a sample of 100,000 devices have shown that from 62% of fitness fanatics are females and only 38% males. That compares to 48% females and 52% males for the average mobile consumers. Nice work ladies, it seems that you take fitness far more seriously once you are hooked into it.

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 2.   Grownups are far more concerned about their fitness condition

Looking at age distribution, Fitness Fanatics tend to skew older. The 25-34 year-old age group over-indexes 41% compared to the average mobile consumer, and the 35-54 year-old group over-indexes 47%. Teens and millennials under-index by 28% and 57%, respectively. Thanks again Flurry Analytics.

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3.  Wearable sensing devices to grow up to a stunning $47.4 billion market

ON World has identified 400 unique wearable devices in the market during 2013. Remember how things used to be just 2 years ago? Mobile healthcare apps were just a niche trend and experiment of leading sport equipment manufacturing companies. Today they represent an undisputed reality in which the Top 3 leading tech giants Google, Apple and Samsung all fight to establish dominion with their respective solutions all announced in 2014 – Google Fit (Google), Healthkit (Apple) and SAMI (Samsung). According to another ON World, almost 75 percent of Americans believe wearable technology will have a positive impact on health, sports, and fitness industries and consumers most desired smart-watches followed by activity trackers, smart glasses, heart rate monitors, and smart clothing.

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4.   You can get your heart rate measured through Wi-fi

This year, MIT researchers developed wireless technology that measures heart rate and breathing through walls by using wi-fi signals. In other words your vital signs such as heart rate can be measured without any technology touching your body with incredible 99% accuracy. The wireless system developed by a CSAIL team demonstrates that they can now detect gestures as subtle as the rise and fall of a person’s chest. The research could be used for health-tracking apps, baby monitors, and for the military and law enforcement.  This will surely be well received by parents engrossed by the sight of their Central Apnea diseased children being wrapped up in a pile of cable during most of the treatment. Great going, team MIT.

5.   Google Glass  – Best not for soldiers and astronauts but for Emergency rooms.

This year during the recent Google I/O conference, Google was entirely devout from even mentioning Google Glass. Too bad, since Glass seems to have found its perfect place under the sun and adopters who believe in it.  Beth Israel Deaconess Medical Center from Boston was the first hospital in US to experiment with Google Glass inside their emergency department. Glass allows doctors to search medical files and records on the spot, cutting time between admittance and treatment for the patient.

Dr. Steven Horng the initiator of the project makes a perfect summary – “When we see patients, you know, you talk to patient, go back to the computer, talk to the patient some more and go back to the computer, and then maybe you see some more patients. So what this does is it allows [you] to go from patient to patient to patient without having to go back to the computer, because we are using the computer while talking with the patient.”

The next step is to take full advantage of the wearable technology, moving beyond information-sharing to operational functionality – using Glass to order medications, schedule follow ups and contact other physicians.

Have these insights got a hold on you? If you are management or board member of a healthcare institution then we recommend you to have a look at the free resource below for some more insights on disruptive healthcare trends you should introduce yourself with.