In today’s digital world, consumers are exposed to new product and services through devices, platforms and social networks. Gone are the days when advertisers use to target their audience through traditional media channels. Patterns, mediums, platforms, content, context, and such other things have changed over the last few decades which can be attributed to […]
Month: April 2016
Digital Marketing in the Age of ‘IoT’
Predictive analytics is driving marketing in today’s digital era. It is more like running an SQL query over a huge database having multiple parameters. Such data driven insights are actually helping to reach out to the right set of audience and that too in a more custom environment. Digital transformation is helping businesses have […]
5 IT Industry Predictions for 2016 from Forrester and IDC
Over the past months, IDC and Forrester Research, two of the largest and most venerable analyst firms, have released 2016 predictions – and many readers will find their reports disquieting indeed companies big or small will have to embrace cloud services whether willingly or unwillingly.
Data Security, Privacy & Compliance in the Age of ‘IoT’
Imagine a situation that you are on your way back home by car from the office. Suddenly you realize that a fresh pizza was left in the micro oven and your wine chiller is off. Also you recall that there are unwashed clothes in your washing machine. You want hot pizza, chilled wine and after […]
Mobile App Development Trends in 2016
Challenges Ahead Innovation in application design and development has been the key for business success over the years as changes has mostly been driven by new gadgets like Google Glass, Apple Watch, fitness trackers, Android Wear and other wearables, along with the idea of the Internet of Things and cloud technologies. Hence it is imperative […]