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10 Biggest Mistakes while Designing Apps’ UI/UX

Mobility has transformed business and the advent of wearable technology has opened up avenues to integrate technology and business. The mobile apps are now being designed to carry out sophisticated functions such as connecting to data from numerous back-end systems. It’s critical for serving the purpose of the app to design it intelligently. Following are the list of 10 biggest mistakes to avoid while designing.

1. Not clearly stating the purpose of the app

Designing an app without being clear about the purpose the app will serve result in poor user experience. It is important to be clear about the target market of the app. A clear idea about the purpose of the app will help in guiding in designing the branding scheme, wireframe format and button aesthetics.

2. Not optimizing for multiple devices

One of the biggest design mistakes would be to design an app keeping in mind a single device. Nowadays, the screen size has diversified immensely ranging from wearable to desktop computers. A killer app should be optimized for multiple devices.

3. Using inappropriate color scheme

The color scheme of an app should be visually appealing rather than being distracting. A poor designing strategy would be to overwhelm users visually by using too many colors. The number of colors used inside the app should be limited to two or three colors. The app should be designed to keep the color blind users in mind as well.

4. Forgetting UX Design Mapping

It is a must to carefully invest time and efforts in the thoughtful planning of an app’s UX architecture before initiating the design process. The flow and structure of an app should be mapped out even before rolling out wireframes.

5. Loading up the application with text

With the attention span of an average individual dwindling to 8 secs, loading up the app with too much text won’t be an intelligent design strategy. The app should be an appropriate mix of visuals and text. The headings and subheadings should be accurately formatted.

6. Not addressing performance glitches

Designing a visually appealing app that takes a lot of time to load will only turn away users. The app is built to perform a certain function and without adhering to performance standards, the app is doomed to fail.

7. Disregarding the app development budget

The app should be designed keeping in mind the app development budget. The budget will help to identify the scope of the app. If the design thinking doesn’t go along with economic constraints then it will lead to cutting critical features at the end.

8. A complex navigation

The navigation on a website or inside the app should be intuitive rather than confusing. In a poorly designed app, navigation back and forth the pages will frustrate the users. A good design strategy will allow users to easily search what they are looking for.

9. Loading up excessive features

An app overloaded with excessive features will lead to a disoriented user experience. The functionality and the purpose of the app should be served in very fewer features. Rigorously wireframing will help in removing the unnecessary features at the design stage.

10. In-house beta testing

A feedback loop is important for analysing what is working for the app and what is not. One of the biggest design mistakes is omitting beta testing altogether and even if it is conducted then testing the app in-house. Get your app beta tested by a sample neutral target audience before going all out with your app.


A successfully designed mobile or web app strikes a chord with the users and is functionally competent apart from being visually attractive.

You may also like reading: UI v/s UX: What should Matter More for Your Mobile App?