App Store Optimization
In today's world over 45 percent of the planet’s population is online, and the major part of world's Population owns a smartphones. People are connected to each other like never before, due to which in today's world businesses with the unique ability has a potential to turn the entire world into a customer base.
But the fact that every other business is trying to do the same, with the same targeted audience. The newest frontier in the battle for growth and profitability is the app market, where over four million different apps present a growing market with complexities, stark competition, and the opportunity to turn hundreds of thousands of free users into paying customers.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.
The goal of ASO is nearly always app downloads, but supplemental goals can include:
- Increased brand exposure
- Positive app reviews and ratings
- Audience engagement.
- Additional marketing channel diversification.
We at Mobiloitte tackle these facts and similar challenges with a combination of an experienced team of ASO experts, and the monitoring and analytics technology needed to fine tune and optimize every single step of our ASO campaign.