Recently Magento, an eBay Enterprise Company, has announced that leading fashion brands like Harvey Nichols, Alex, Revecca Minkoff and many more are choosing Magento to power their eCommerce business. With consumers demanding compelling experience from fashion brands, retailers are facing the challenge of finding partners that can help them to create differentiated and rich customer experience together with business growth.
Now, the question arises, why most fashion retailers are choosing Magento? From bespoke footwear manufacturers to European clothiers, we have learned what these multichannel apparel retailers need from their eCommerce site.
Their Prime Wish List:
- Ability to upload large number of products and their updates multiple times quickly
- Flexible approach to power unique content for the visitors
- Support parallel store views dynamically
- Easily customize caching to split the channels as per business needs rather than by traffic
Most eCommerce solutions are usually one-size- fits all, but business needs remain unique. To experience the next level of success, Magento Enterprise Edition is a complete solution for businesses that are prepared to take advantage of the varied business channels. Virtually infinite flexibility and some unrivaled features with wide community support is the prime reason for its preference.
With more than 3,500 certified developers, system integrators and digital agencies, Magento has successfully created an exclusive Fashion Partner Initiative that operates as an extension of any fashion retailer’s in-house team. The group includes Magento certified partners like Corra, One Rockwell, eBay Enterprise Marketing Solutions, Blue Acorn and Guidance. As top Magento solution partners, they have created solutions, particularly designed for the fashion industry to enable the retailers drive demand, get to market faster, remain competitive while minimizing the cost of ownership.
Since its release four years back, Magento remains the most popular platform for online stores. The Magento 1.14 helped eCommerce merchants to optimize the customer experience on desktops, tablets, mobiles and any other new devices that enter the market.
A survey from Robertshaw, conducted in April 2014, shows that an additional 35% is added to the site’s count and even with this growth; it maintains a stable market share of 26% due to the growth of other platforms.
Magento for the Fashion Industry: Few Benefits
Personalization: It offers a personalized service for every retailer and gives them the opportunity to select fashion Themes to create a store with a unique look and feel.
Cross Channel Integration: It connects the retailers with their logistic partners, merchants, catalogs etc. and caters to the varied business needs of fashion and apparel brands with special themes that offer great shopping experience.
Easy Customization: Extra features can easily be added to the solution for enhancing the user experience, and to ease the admin tasks. Extension of Magento enables social media connectors to share their latest purchases from the specific store also.
Go Mobile: With this platform, you can also take your online fashion store on mobile and target a wider market base.
So, whether you have an existing fashion or apparel store or you are keen to develop a flourishing online store, nothing can be better than going with Magento. Considering the advantages, it’s worth it!