Even after conceptualizing, designing and developing a state of the art mobile app, an app can fail to engage customers. The engagement of an app can be described as a number of active users on the app. A highly engaged user tends to have 10+ sessions per month. The harsh reality is that if an app is opened once in 7 days than there are 60% chances that it will never be opened again. For an app to sustain itself in a competitive market, in-app engagement is not a trend but a norm for invoking customer loyalty.
One of the best ways to engage app users is by sending push notifications. The push notifications are used to draw users back to your app. Notifications can be customized and tailored to suit the target audience. The notification can be crafted based on past preferences, behavior, and engagement with the app. Through push notifications, you can give your app users a compelling reason to return to the app.
To keep an app contextually relevant, it’s important to update the app with new experiences and new features. For updating the app, the user feedback plays a pivotal role. Deciding which new features to include in the app requires analytics, tracking user behavior and keeping track of the features that are driving usage. Renovating the app is great tactics to retain users on the app.
Offering incentives to the users is a fail safe way to drive engagement. You can offer your mobile app users specific rewards, privileged content access, discount coupons and special promotions to drive engagement levels. The types of incentive you need to provide to the users depend on the nature of the app. The incentives should be designed keeping in mind the target audience and their interaction with the app.
This is another strategy to engage the user by offering a personalized experience through the app. Including the username and a display picture is an easy way to personalize. Another way of offering a personalized experience is to send notifications suiting the preference of the user. You can also ask your app users which kind of content they wish to see and which kind of content they don’t prefer to see within the app.
The best practice would be to think about the app engagement strategy at the time of conceptualizing the app. App engagement is usually treated as a cure for increasing app retention whereas it should be used as a preventive measure to invoke user loyalty.
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